I knowwwww, I knowwww. It's so sad. Ichigo/Rukia used to be one of my top 3 OTPs. I still love them together (and I still rewatch the SS arc fondly on occasion), but there have been SO many other damn things going on in this manga, it's really fallen by the wayside.

Apparently there's a new Bleach movie coming out in Japan though, and Rukia features prominently? (with Ichigo, of course)